Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about PayPal’s IPO, Video Manager on Facebook and Econsultancy’s best in class UX examples. GOING, GOING, GONE This week saw PayPal and eBay divorce after 13 years, as PayPal seeks to raise more capital and…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about Google’s ‘quality update’, YouTube shopping and Spotify video. THE QUALITY UPDATE Google’s results have changed since the beginning of this month, and Google’s confirmed that this is due to a change with how it assesses…
In 2014 addmustard was asked to create a TrueView ad for our client, Resorthoppa. The objectives for the world’s leading airport transfers company were to reach new audiences, build brand awareness and to create an educational video informing viewers about Resorthoppa’s products. The addmustard team created ‘What’s Your Thing’, an ad that spoke to Resorthoppa’s…
