Infographics

The Evolution of the Display Banner Ad

Display advertising is a form of visual digital advertising that in modern day marketing, typically uses images, audio and video to communicate marketing messages. On average, as users, we are now exposed to 1,707 display ads on web pages every month. That’s 57 per day! In light of this, we think it’s time to get to…

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Content

Blog Vs. SlideShare

In the beginning, there was a brand. And they did say “Let’s do this content thingy” So they did hire The Content Marketer and said to him. “Do the content thingy” And he did reply unto them “Do you have a blog?” And the brand did say “No.” And The Content Marketer said unto them…

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PPC

Ad Fraud: Everything You Need To Know

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker With the recent news of Facebook overestimating video views by up to 80%, we at addmustard have been wondering for many years how much activity is actually over-reported and overpaid by advertisers. In fact, it’s…

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Social Media

Snap! WhatsApp’s latest tools look familiar…

WhatsApp has become the latest in a list of Facebook-owned services to incorporate Snapchat tools into their offering. Hot off the heels of the introduction of Instagram Stories and the recent updates Facebook has made to its camera feed, WhatsApp now allows users to add text, drawings and emojis to photos and videos. Interestingly, these…

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