PPC

Google Cross-Device Remarketing Has Arrived

This week, Google have announced the long awaited news that cross-device remarketing will be enabled on the Google Display Network and Doubleclick for users that are logged into their Google accounts instead of just using cookies and mobile IDs. What does this mean? Up until now, cross device remarketing could only happen when a user…

Read more
Design

addmustard Do ‘Reasonsto: Design, Code & Create’

addmustard’s Design team recently attended ‘Reasonsto: Design, Code & Create’ – an annual event held in Brighton, for creatives from all fields. Speakers from agencies, brands and freelancers bring their experiences and insights to this exciting, and inspiring, three-day event. Our team of experts share who they saw and what they took from it…    …

Read more
PPC

When Big Data Is Too Much Data

With the rise of digital superpowers like Facebook and Google, Big Data is THE buzzword of the moment, with businesses small and large jumping on the data bandwagon, investing time and resource into the gathering and maintenance of their data. As a self confessed data nerd working in online marketing, our Performance Director, Jenny says:…

Read more

Bing Reaches 20% UK Market Share

Many thought it impossible, but over the last few years, Bing has slowly but surely gained more and more of Google’s dominant market share. In fact, the company recently announced it has now captured 20% of the UK market – a big accomplishment that won’t have gone unnoticed by their rivals. Having risen steadily from…

Read more

Chatbots – What You Need To Know

Chatbot – a service powered by rules and sometimes artificial intelligence, that you interact with via a chat interface. By allowing brands to communicate with users through messaging apps like Facebook Messenger and Slack, chatbots or virtual robots are transforming the way that companies communicate with their customers. From programmed chatbots that can respond to…

Read more