UX Head to Head | asos vs urbanoutfitters

The world’s number one online fashion retailer, ASOS, and high street-turned-etailer Urban Outfitters both dominate the digital landscape when it comes to NewGen clothing. Selling hundreds of thousands of products via their online stores and delivering across the globe, an efficient and user-friendly web interface is not just important but fundamental to their success. In…

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PPCSocial Media

How To Create Facebook Canvas Ads

The eagle-eyed amongst you may have noticed a new ad format on Facebook’s mobile app. The canvas ad is a new ‘immersive mobile experience’ that allows businesses to tell their stories and showcase their products/services. Our SEM team at addmustard love a new ad format, and noticed there is hardly any information out there about…

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The Targeted Landing Page

Google’s guidelines state the importance of keeping site structure simple, in order for users to be able to “quickly and easy navigate your site to find the content they are looking for” and for “search engines to easily crawl your site”. This is logical, but the question of ‘how simple?’ is slightly more ambiguous. Here Tom Wilson,…

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Social Media

6 Steps to Build Your Brand Using Social Media

Social media can be an incredibly cost effective tool. Whether you’re a new business starting from scratch or an established company wanting to re-evaluate your brand presence, social media gives the potential to reach customers you want to target with the right messages, at the right time. As part of our ‘Exposed’ series, addmustard’s Head…

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DesignUX & UI

4 UX Tips Every Designer Should Live By

By definition, graphic design is “art with a purpose” and this has never been more evident than in the case of web design. More designers work in the digital landscape than ever before and quite simply, it’s no longer enough for a website to ‘look good’. Designers now face the challenge of combining aesthetics with…

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Our favourite April Fools’ 2016 (Tech Edition)

With the rise and rise of social media we’re seeing more companies investing efforts into creating ridiculous yet somewhat believable pranks for April Fools’ Day. Our modern day obsession with technology has allowed big brands to take advantage of this day, with some leading to disastrous consequences: we’re looking at your ‘mic-drop’ prank Google! Here’s…

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