SEO

What Happened in Search | 31 July

Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week’s top stories feature Google’s keyword quality score, the Google+ divorce and Amazon Launchpad. TOP NOTCH Google announced on Monday that it has updated keyword quality score reporting in AdWords. The move will not affect the way in which…

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PPCSEO

Google Rolls Out Panda 4.2 | addmustard Reports

Google has announced that it began rolling out Panda 4.2 this weekend. After a ten month wait, Google told Search Engine Land that the refresh will take months and is happening incredibly slowly – which is why the majority of webmasters may not have noticed it this weekend. Google also confirmed that Panda 4.2 is site-wide, affecting…

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PPCSEO

What Happened in Search | 24 July

Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about PayPal’s IPO, Video Manager on Facebook and Econsultancy’s best in class UX examples. GOING, GOING, GONE This week saw PayPal and eBay divorce after 13 years, as PayPal seeks to raise more capital and…

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Talent

Four Weeks in the Life | addmustard Talent

Following four weeks as an addmustard intern, Alice Crick gives her account of her time on the content team. For an update on Alice’s progress, read more below. With no experience in the digital marketing industry, it’s an understatement to say I was nervous on day one of my addmustard internship. All I had to…

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What Happened in Search

What Happened in Search | 17 July

Welcome to ‘What Happened in Search’. Packed full of the week’s digital search marketing news each Friday, this week we discuss Adobe’s Flash, Google’s Penguin refresh and the Apple Pay launch. FLASH CAN With further security issues brought into the spotlight, there has been much discussion around Adobe’s Flash of late, and Firefox has dealt the…

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SEO

Flash Can: What Next

Recent reports have been full of speculation (and hope) that Flash is finally being given the boot, five years after Steve Jobs’ ‘Thoughts on Flash’ letter. iOS has never been friends with Flash, Google is now automatically converting ads to HTML5, most popular sites either use HTML5 or other technologies and Mozilla’s Firefox is blocking it…

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What Happened in Search

What Happened in Search | 10 July

Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we launch our latest report on value v.s. resource with our content infographic, Google’s minute by minute search data and mobile video view rates. ADDMUSTARD REPORTS: BALANCING CONTENT RESOURCE It’s been almost a decade since Bill Gates’ illustrious…

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Brand

Margaret Calvert | D&AD President’s Lecture

Last week, D&AD hosted its penultimate President’s Lecture of the series, given by none other than Margaret Calvert at Shoreditch Town Hall. As the graphic design icon pointed out, she doesn’t give talks, so we were particularly privileged to hear her speak frankly about seven decades of work, from where it all began to current…

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