What Happened in Search

What Happened in Search | 29 May

Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week the big news comes from Google I/O 2015, as well as mobile ad buy buttons and Adobe/Econsultancy’s Quest for Mobile Excellence report. NEED TO KNOW: GOOGLE I/O 2015 Yesterday, Google I/O 2015 kicked off and was largely…

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technologyWhat Happened in Search

What Happened in Search | 22 May

Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about Google’s ‘quality update’, YouTube shopping and Spotify video. THE QUALITY UPDATE Google’s results have changed since the beginning of this month, and Google’s confirmed that this is due to a change with how it assesses…

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What Happened in Search

What Happened in Search | 15 May

Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week features Facebook Instant Articles, Verizon’s AOL takeover and what counts as a video view. FAST FOOD FOR THOUGHT This week Facebook unveiled “Instant Articles”, a program that natively hosts publishers’ content in its app’s News Feed so users…

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Designtechnology

Feast Your Eyes on This | Nostalgia

To keep our cogs whirring, and force us to question our processes, addmustard has been introducing a series of team workshops across SEM, SEO and Design. Our Head of Creative, Reece Starr, led the way with his bi-weekly creative workshops. The sessions are collaborative, incorporating learning new skills with showcasing ideas and campaigns on a…

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technologyWhat Happened in Search

What Happened in Search | 8 May

Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week we’re talking about mobilegeddon’s failure to live up to its hype, Applebot, news from Inside AdWords and Facebook’s native ads. ALL MOUTH? In spite of the hype around Google’s mobile algorithm update, and claims that ‘mobilegeddon’ would be…

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Talent

Summer of Fundraising

This summer, we’re launching addfunds to support two causes close to our hearts: Cancer Research UK and Rockinghorse, a Brighton-based charity which has been helping sick children and their families for over 45 years.

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What Happened in Search

What Happened in Search | 1 May

Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this edition features Facebook’s data access changes, Brighroll’s mobile video ads and the results of a study on the psychology of searchers. PRICE OF PRIVACY At last year’s F8, Facebook announced that in a year apps would not longer be able…

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