What Happened in Search

What Happened in Search | 24 April

Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this issue features mobile friendliness, Airbnb’s ‘Never a Stranger’ campaign and a new digital ad spend record. RISE IN MOBILE FRIENDLINESS Google announced that there has been a “4.7% uptick in the proportion of sites that are mobile friendly” in…

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What Happened in Search

What Happened in Search | 17 April

Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s topics are confirmation of the EU’s charges against Google, Facebook CTR report for Q1 and the Yahoo-Bing deal. BREAKING: EU CONFIRMS GOOGLE CHARGES The European Union has accused Google of illegally abusing its dominant position in online search.…

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What Happened in Search

What Happened in Search | 10 April

Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, today we feature Apple Maps’ update, AdWords competitor tracking and YouTube’s ad-free subscription. APPLE MAPS BULKS UP Apple Maps still doesn’t have nearly as many features as Google Maps, nor is it as well respected. While the latter may…

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What Happened in Search

What Happened in Search | 2 April

Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, our Easter issue edition features mobile conversions, Google’s EU charges and Twitter promotions. MOBILE CONVERSIONS SPIKE Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, Yesmail released some eye-opening email-generated revenue…

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