Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Spring cleaning on Adwords, smartphone market domination and Google’s app ads. YAHOO GAINS SHARE & QUERY VOLUME Announced last November, the Firefox default search deal continues to pay dividends for Yahoo. ComScore’s US search market share report is…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Snapchat’s valuation, Facebook’s product ads and YouTube’s growth. COMPETITIVE BIDS ARRIVE ON BING Over the past six months, Bing has helped advertisers spend more effectively by adding better competitive tools. Last week, Bing launched Auction Insights globally,…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Mother’s Day search, Expedia vs. Priceline and Wordpress SEO. SOCIAL MEDIA REFERRALS UP According to a report released this week, social media is now the number one driver of all website referral traffic. As of…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features click-to-call, 2014’s bad ads and Twitter’s pipeline. BING ADS’ NEW INITIATIVES In a blog post this week, Bing Ads’ head of product marketing, Steve Sirich, reviewed last year’s platform updates and discussed new initiatives for 2015.…