technologyWhat Happened in Search

What Happened in Search | 30 January

Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Google’s trash can, mobile search descriptions and gender customised search.   GOOGLE ANALYTICS ROLLS OUT “TRASH CAN” Google Analytics has announced a new “Trash Can” feature that will help users reclaim any views, properties or accounts that have been…

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Ground Breaker | What’s Your Thing?

In 2014 addmustard was asked to create a TrueView ad for our client, Resorthoppa. The objectives for the world’s leading airport transfers company were to reach new audiences, build brand awareness and to create an educational video informing viewers about Resorthoppa’s products. The addmustard team created ‘What’s Your Thing’, an ad that spoke to Resorthoppa’s…

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