UX”, “user experience”, “user interface design”, “user experience design”. If you work in or alongside a marketing team there’s little doubt that you will have heard these terms banded around. Perfecting the user experience on a website is now top of every brand’s wish list – and in our opinion, rightly so.

User experience has risen to fame within the last 20 years, buoyed by the digital world where almost everything we see, do, and buy is online. Easy navigation, simple purchasing funnels and a visually appealling information structure are all of focus within UX. Yet, the discipline incorporates so much more and spans much further than simply websites and computers.

UX is everywhere, not just an online medium.

Getting on the right train in the morning and arriving at your destination on time, before navigating your way out of a tube station. Browsing the deal of the day lunch menu, before going on to open the sandwich you purchased. All part of the user experience. We interact with a variety of mediums and platforms that deliver user experience everyday, with most of us not even realising it.

addmustard’s latest infographic looks at some defining moments in our history and how they’ve paved the way for today’s user experiences. We analyse brands who have excelled, and those who have floundered when it comes to user-centric decisions, and we discuss things we should all be considering to get into the mind of the user.

UX infographic