Google Penguin, first launched in 2012, has had its last (but by no means least) major update. Penguin 4.0 has officially been rolled-out, and is now in real time. Unlike previous iterations of the algorithm update, where sites would have to wait for months (often years) for the next update to turn around a penalty,…
Having a social media presence is no longer simply a nice-to-have for brands. From Facebook and Twitter, to Pinterest and Instagram, customers expect to be able to communicate with you in open, social spaces as easily as they could privately email or call you. Yet it’s this public aspect of social platforms that can…
Just as athletes must incorporate practice, planning and performance tracking into their journey to victory, content creators must play the game. From working as a team to deep diving research, there are certain aspects found in both competitive sport and content creation. Read our top 10 reasons a content strategy must be as varied as…
Facebook-owned social media platform, Instagram, has just announced a European roll-out of a brand new suite of free tools for businesses. This includes the arrival of ‘Business Profiles’, which allows companies to include a ‘Contact’ button within their profile. The addition should not only quickly signal to users that the profile belongs to a business,…
As you can see in this case study, “off-site SEO”, to coin a phrase, offers brands exposure through free and organic web-based content, aiming to drive traffic to their site. Sound similar to PR? That’s because it is. SEO as a practice has been leaning more and more towards traditional PR tactics to gain results,…
Marketed by Instagram as a way to let your followers know what you’re up to, without clogging up your own profile, Instagram Stories have launched this week. Unlike regular Instagram posts, there are no likes or public comments functions, and content posted will disappear after 24 hours. By now you have probably figured out that…
We get it, Snapchat is definitely a big deal. With over 100 million active users and 6 billion video views every day, it’s clear to any marketer that this is could be a bandwagon you should be jumping on. But how exactly can brands harness the success of Snapchat and utilise it within their marketing mix,…
