Many thought it impossible, but over the last few years, Bing has slowly but surely gained more and more of Google’s dominant market share. In fact, the company recently announced it has now captured 20% of the UK market – a big accomplishment that won’t have gone unnoticed by their rivals. Having risen steadily from…
When it comes to writing ad copy for your business, Google Adwords & Bing Ads only offer so much (and some would say it’s limited) in order for you to make a great first impression about the products and services you provide to those who want it. Thus, it’s vital you make the most of…
Welcome to this week’s ‘What Happened in Search’, where we are absolutely not talking about Black Friday… OK, we have a small mention at the start, but then it’s back to business as usual bringing you the latest news and insights from the world of search marketing. Find out who the winners and losers were…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week Pinterest launches ‘buyable’ pins, Android dominates stateside and Yahoo! tests Google results. KEEP YOUR ENEMIES CLOSE In a blow to Bing, Yahoo! has confirmed that it is testing the use of Google’s search results. As part of Yahoo…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s topics are confirmation of the EU’s charges against Google, Facebook CTR report for Q1 and the Yahoo-Bing deal. BREAKING: EU CONFIRMS GOOGLE CHARGES The European Union has accused Google of illegally abusing its dominant position in online search.…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features device targeting on Bing, viewing habits at Ad Week and Google’s mobile algorithm. ADWEEK: VIEWING HABITS The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe,…
